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Introduction

Kentico Software targets its Kentico Enterprise Marketing Solution (EMS) at digital marketing agencies and midsize companies ranging in size from $50-$500m in annual revenue.

Highlights

  • Kentico includes strong analytics that enable organizations to build visitor profiles and personalize content to enhance the customer journey.

Features and Benefits

  • Assesses the major strengths of the Kentico platform.
  • Discusses the benefits of selecting a specialist vendor over a large multiple-product vendor.

Key questions answered

  • How can Kentico improve its position in a future WEM Ovum Decision Matrix?
  • Why should Kentico Enterprise Marketing Solution be considered when drawing up a WEM product short list?

Table of contents

Ovum view

  • Summary
  • Kentico competes effectively against larger vendors
  • Kentico needs to increase the number of connectors to marketing automation and e-commerce products
  • Kentico EMS should be considered when shortlisting WEM products

Appendix

  • Further reading
  • Author

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