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This is an update of Japan's telecoms market, covering mobile, fixed broadband market trends, and regulation. It includes service provider performance, multi-play services and bundling, fixed broadband pricing, and operator initiatives.


  • In Japan, mobile competition is largely centred on LTE, and networks are becoming faster with the launch of LTE-Advanced (LTE-A). KDDI’s LTE-A network coverage has reached 99%, and offers downlink communication speeds of up to 150Mbps. The WiMAX 2+ (WiMAX 802.16m) network delivered maximum download speeds of 110Mbps.
  • The three operators have continued with discounted and flat-rate voice and data plans in order to lure customers, while discounted billing is offsetting revenue growth from other segments.
  • Operators are taking smartphones to unconventional consumer segments in order to improve smartphone penetration and increase incremental ARPU. KDDI launched BASIO and Miraie smartphones targeting junior and senior users.

Features and Benefits

  • Analyzes Japan's telecoms market outlook
  • Offers Ovum viewpoints on each of the telecoms segments
  • Provides a dashboard view of Japan's subscription, revenue, and technology outlook
  • Compares service-provider performance

Key questions answered

  • What dynamics are playing out in Japan's mobile market?
  • How is VoD shaping Japan's pay-TV market?
  • What bundling strategies are the operators using in the fixed market?
  • How have the service providers performed over the past two years?
  • What are the key investment areas and capex outlook?

Table of contents


  • Introduction
  • Download 1: Japan Update, November 2015

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