skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This is an update on the Italy telecoms market, covering mobile, fixed broadband, TV, OTT video, operator initiatives, M&A, and regulation. It includes subscription, revenue, and technology forecasts for these services.


  • The Italy telecoms market is one of the largest in Europe, with intense competition in both the mobile and fixed sectors. Mobile subscription count is forecast to grow 3.2% between end-2018 and end-2023, while that of fixed broadband is forecast to grow 17.3%, and pay TV to grow by 2.0%. OTT video services subscriptions such as Netflix, Amazon Prime Video, and Now TV are expected to amount to around 8.2 million by 2023.
  • Mobile service revenue has declined in the past two years, but is expected to stabilize and turn positive from 2021. On the fixed side, broadband revenue grew around 7% last year, driven by NGN networks and multiplay services. Broadband revenues are expected to grow throughout the forecast period.
  • Iliad launched a new mobile operator in Italy with the aim of acquiring 10–15% of the market. To counter it, TIM launched a new no-frills brand called "Kena" and Vodafone also launched a sub-brand called Ho.

Features and Benefits

  • Analyzes service provider KPIs.
  • Identifies key developments across telecoms, TV, and OTT video.

Key questions answered

  • Who are the market leaders in the fixed and mobile markets? What are the market shares of the key players?
  • How will revenues grow in the next five years? Which technologies will drive revenue growth?

Table of contents


  • Introduction
  • Download 1: Italy: Mobile, Broadband, TV, and OTT Video Report

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now