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Introduction

While the economies of Latin America have gone through a turbulent few years, its e-commerce sector remains an exciting growth market, as more consumers gain access to the internet and start to make purchases online.

Highlights

  • Although cybercrime is a problem in the region, the biggest challenge is not fraud itself, but consumers' fear of fraud. As a result, there is strong demand for robust security solutions.

Features and Benefits

  • Evaluates a challenging but high-growth region, identifying the top opportunities for vendors to target.
  • Assesses the level of cybercrime in Latin America, enabling you to learn what the true risks and challenges are.

Key questions answered

  • Which are the key opportunity e-commerce markets in Latin America?
  • Where can fintech help overcome some of the main challenges to growth in the region?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

E-commerce remains in high growth

  • Economic progress in Latin America is not a smooth ride
  • Online retail has grown throughout recent economic uncertainty
  • Regulation and law enforcement is a challenge

A region of competition both great and small

  • A fragmented retail market supports the marketplace model
  • Global vendors will struggle to succeed with a global approach

Appendix

  • Further reading
  • Author

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