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This report, part of Ovum's 2016 Global Payments Insight Survey series, provides an overview of merchant perspectives on payments based on in-depth research findings from a survey of 1,000 global merchants.


  • Payments are a growing focus for merchants. Up to 81% of merchants view payments as a clear part of their business strategy, and a similar amount feel that new payment technologies will provide benefits to their organization, a substantial increase over the previous year.
  • Spending on payments by merchants remains high, with no sign of a slowdown anytime soon: 92% of all merchants expect to increase or maintain their investment in payments over the next 12 to 18 months

Features and Benefits

  • Quantifies real-world merchant attitudes to emerging payments, helping vendors and enterprises alike to better understand the market opportunity in payments.
  • Assesses expected levels of merchant investment in payments and identifies key drivers pushing this growth forward.

Key questions answered

  • Is merchant spending on payments increasing?
  • How critical is security to merchants? Are some security issues a greater concern than others?
  • Who do merchants want to partner with on payments? Will they look at players other than banks?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Merchants are focused on payments

  • Payments are increasingly seen as a clear part of merchant business strategies
  • Merchant investment in payments is high
  • All merchant sectors show high levels of payments investment

Merchant priorities in payments are multifaceted

  • Merchants face growing pressure on payments
  • Security is underpinned by consumer needs
  • Merchant expectations of payments are also rising
  • Merchant demands are surprisingly consistent across sectors

Merchants seek to drive transactions and are open to working with whoever can enable this

  • The benefits of new payment technologies are increasingly clear
  • Merchants are interested in technologies that drive transactions through multiple channels
  • Merchants are increasingly willing to work with non-bank players
  • Start-ups are gaining credibility in many payment technologies


  • Methodology
  • Further reading
  • Author

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