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Although it is already the world's largest digital payment service, Alipay and its associated Alipay Wallet are now expanding further into European markets through a partnership arrangement with Germany's Wirecard.


  • Alipay is now growing through organic means into foreign markets, such as through its partnership with Germany's Wirecard to enable Alipay Wallet acceptance at the POS across Europe. Alongside this, Alipay has now begun to making strategic investments in key markets, such as India's Paytm wallet.

Features and Benefits

  • Assesses the underlying causes of Alipay's rapid growth, and where it goes from here.
  • Learn what the growth of connected, cloud-enabled POS infrastructure means for Alipay's global expansion plans.

Key questions answered

  • How did Alipay grow to become such a dominant player in China?
  • What are the long-term implications of Alipay's growth for non-Chinese vendors and payment providers?

Table of contents

Ovum view

  • Summary
  • Alipay has benefited from the unique market conditions in China
  • With China conquered, Alipay is now branching out
  • Alipay's rise is indicative of global shifts in payments


  • Author

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