skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Although it is already the world's largest digital payment service, Alipay and its associated Alipay Wallet are now expanding further into European markets through a partnership arrangement with Germany's Wirecard.

Highlights

  • Alipay is now growing through organic means into foreign markets, such as through its partnership with Germany's Wirecard to enable Alipay Wallet acceptance at the POS across Europe. Alongside this, Alipay has now begun to making strategic investments in key markets, such as India's Paytm wallet.

Features and Benefits

  • Assesses the underlying causes of Alipay's rapid growth, and where it goes from here.
  • Learn what the growth of connected, cloud-enabled POS infrastructure means for Alipay's global expansion plans.

Key questions answered

  • How did Alipay grow to become such a dominant player in China?
  • What are the long-term implications of Alipay's growth for non-Chinese vendors and payment providers?

Table of contents

Ovum view

  • Summary
  • Alipay has benefited from the unique market conditions in China
  • With China conquered, Alipay is now branching out
  • Alipay's rise is indicative of global shifts in payments

Appendix

  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now