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Samsung's recent acquisition of LoopPay marks an interesting move in the mobile proximity payments space, and suggests the emergence of a major new player that will likely compete directly with Google and Apple.


  • Samsung’s broader mobile payments strategy remains unclear, and it will face considerable hurdles in gaining mass acceptance beyond simply the number of potential acceptance points.

Features and Benefits

  • Gain an insight into Samsung's acquisition of LoopPay.
  • Learn what the acquisition means for the mobile proximity payments space.

Key questions answered

  • What impact will Samsung's acquisition of LoopPay have on the mobile proximity payments space?
  • What does the acquisition indicate about Samsung's strategy in the sector, and what challenges does Samsung face?

Table of contents

Ovum view

  • Summary
  • LoopPay hasn’t cracked the problems of mobile proximity payments


  • Further reading
  • Author

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