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IDaaS is a fast-growing segment within the broader identity and access management (IAM) market.


  • This Emerging Vendors report is about companies that didn't make it onto the list of those subjected to our full examination for the vendor comparison process, but that we nonetheless consider worthy of our readers’ attention in this sector.

Features and Benefits

  • Understand why are big names such as Amazon and Salesforce are getting into IDaaS.
  • Understand Google's take on this market.

Key questions answered

  • Why are big names such as Amazon and Salesforce getting into IDaaS?
  • What is Google's take on this market?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Some big names are circling the IDaaS market

  • Salesforce
  • Amazon Web Services
  • Google
  • VMware
  • Oracle

CIAM specialists are also thriving

  • There is a growing need for B2C identity services
  • Janrain
  • Gigya


  • Further reading
  • Author

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