skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Straight Talk IT

Ovum view

A major challenge that cloud computing faces is dealing with an ever-increasing level of complexity from the sheer number of services on offer. Coupled with this increase in the service portfolio is the need for more than a single pricing model to cover all the different services. This sounds familiar to many data center operators, which have struggled with different licensing and pricing models for years, particularly since one of the key value propositions of cloud computing was a simple and easy-to-understand pricing model. As the complexity increases the number of new services continues to increase, enabling organizations to adopt new technologies such as containers, microservices, serverless computing, SD-WAN, and IoT, which can all be experimented with in cloud environments.

But as with any challenge, there are several possible solutions. The complexity of cloud computing environments has created a new market for the support and management of these environments. Service providers have seen public cloud become more prominent in their customers’ estates, and they should seize the opportunity to offer relevant support and management services. As these cloud environments become more complex, more customers will want advice and support in navigating the cloud landscape from a trusted source.

The initial appeal of cloud computing (in all its forms – IaaS, PaaS, and SaaS) was a combination of its simplicity, ease of access, ability to be available immediately, and transparent pricing. While three of the four are still valid, its simplicity is waning. Ovum has advocated for some time that IT operate a multimodal approach, where a combination of sources is used to deliver services that meet customer requirements. The cloud computing environment has become as complex as most traditional data centers, and now requires management and support functions to be integrated with monitoring and planning functions to ensure organizations are getting the best value from the services being used.

Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now