A major challenge that cloud computing faces is dealing with an ever-increasing level of complexity from the sheer number of services on offer. Coupled with this increase in the service portfolio is the need for more than a single pricing model to cover all the different services. This sounds familiar to many data center operators, which have struggled with different licensing and pricing models for years, particularly since one of the key value propositions of cloud computing was a simple and easy-to-understand pricing model. As the complexity increases the number of new services continues to increase, enabling organizations to adopt new technologies such as containers, microservices, serverless computing, SD-WAN, and IoT, which can all be experimented with in cloud environments.
But as with any challenge, there are several possible solutions. The complexity of cloud computing environments has created a new market for the support and management of these environments. Service providers have seen public cloud become more prominent in their customers’ estates, and they should seize the opportunity to offer relevant support and management services. As these cloud environments become more complex, more customers will want advice and support in navigating the cloud landscape from a trusted source.
The initial appeal of cloud computing (in all its forms – IaaS, PaaS, and SaaS) was a combination of its simplicity, ease of access, ability to be available immediately, and transparent pricing. While three of the four are still valid, its simplicity is waning. Ovum has advocated for some time that IT operate a multimodal approach, where a combination of sources is used to deliver services that meet customer requirements. The cloud computing environment has become as complex as most traditional data centers, and now requires management and support functions to be integrated with monitoring and planning functions to ensure organizations are getting the best value from the services being used.
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