skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


In April 2016 Ovum teamed up with the Six Degrees Group, a UK-based converged technology provider, to hear from a panel of mid-market enterprises on the subject of cloud computing. Participants shared their views of four key cloud-related themes during a three-hour dinner session in central London.


  • Mid-market enterprises want simple templates and solutions that address business issues, as well as strong customer service. They do not care much about whether or not and to what extent what underpins these templates and solutions is cloud or not, although mid-market IT should care about the consequences, both positive and negative, of the technology and design that underpin these templates and solutions.

Features and Benefits

  • Gain an overview of mid-market perspectives on cloud computing.
  • Understand how mid-market companies are approaching cloud computing?.

Key questions answered

  • How are mid-market companies approaching cloud computing? What are the benefits and the challenges?
  • How does cloud computing affect mid-market enterprises' relationships with their own IT departments? What do mid-market enterprises expect from their cloud service providers?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Service providers should focus on simple solutions

  • Variety creates confusion
  • Mid-market enterprises want simple solutions
  • Mid-market IT needs to redefine its territory
  • Business executive education is essential

Mid-market enterprises embrace Frankenclouds

  • Frankenclouds are the way to go
  • Mid-market companies need to think twice before stepping out of their comfort zone

Managed cloud is not a panacea

  • Supplier relationship management is a must
  • Managed service providers need to focus on the customer experience

Cloud computing is the solution to security concerns, not just the cause

  • Cloud helps with security
  • Mid-market enterprises need to be in control
  • Mid-market enterprises need to adapt their processes


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now