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In April 2016 Ovum teamed up with the Six Degrees Group, a UK-based converged technology provider, to hear from a panel of mid-market enterprises on the subject of cloud computing. Participants shared their views of four key cloud-related themes during a three-hour dinner session in central London.


  • Mid-market enterprises want simple templates and solutions that address business issues, as well as strong customer service. They do not care much about whether or not and to what extent what underpins these templates and solutions is cloud or not, although mid-market IT should care about the consequences, both positive and negative, of the technology and design that underpin these templates and solutions.

Features and Benefits

  • Gain an overview of mid-market perspectives on cloud computing.
  • Understand how mid-market companies are approaching cloud computing?.

Key questions answered

  • How are mid-market companies approaching cloud computing? What are the benefits and the challenges?
  • How does cloud computing affect mid-market enterprises' relationships with their own IT departments? What do mid-market enterprises expect from their cloud service providers?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Service providers should focus on simple solutions

  • Variety creates confusion
  • Mid-market enterprises want simple solutions
  • Mid-market IT needs to redefine its territory
  • Business executive education is essential

Mid-market enterprises embrace Frankenclouds

  • Frankenclouds are the way to go
  • Mid-market companies need to think twice before stepping out of their comfort zone

Managed cloud is not a panacea

  • Supplier relationship management is a must
  • Managed service providers need to focus on the customer experience

Cloud computing is the solution to security concerns, not just the cause

  • Cloud helps with security
  • Mid-market enterprises need to be in control
  • Mid-market enterprises need to adapt their processes


  • Methodology
  • Further reading
  • Author

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