CA Technologies has been on a journey of reinvention for a couple years, and at CA World 2015, the company’s CTO, Otto Berkes, confirmed that it is focusing on the application developer and DevOps is its core new disruptive position in the market.
The transformation of CA Technologies has been work in progress for a number of years, particularly since Mike Gregoire became the CEO. Most of the work has been a gradual refocusing of its products around new narratives that represent the challenges organizations face with transitioning to become digital organizations.
Over the past three years, CA Technologies has rebranded all of its products according to their capabilities, and has moved away from product names associated with past acquisitions. Ovum believes that this is a sensible approach and one that resonates with the new audience. However, the pace of this change was sensitive to existing customers who were long-time users of the previous well-established brands, such as Wiley and Nimsoft, for example. Alongside this, CA Technologies has applied some core tenets to its products: they must be simple to use, be fit for purpose, and not become overly complex due to feature expansion, and they must be modular so they can be used as stand-alone or integrated CA Technologies solutions.
CA Technologies’ core solutions were very focused on the operations teams and the ability to manage the infrastructure from the mainframe to the cloud. While CA has invested in new solutions across the board in terms of product development, it is the pivot to become a developer-centric vendor that was the main message from CA World 2015. Testament to this shift is the attendance at CA World 2015, which increased by 20% compared to CA World 2014, and 40% of attendees were new CA customers.
Roy Illsley, Principal Analysts, Infrastructure Solutions
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