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Salesforce's foray into the world of analytics, Salesforce Wave and the Salesforce Analytics Cloud it powers, are still relative newcomers to the market. However, they are a priority for the company, underscoring its focus on value locked in data, which is waiting to be discovered.


  • although the value of data located in Salesforce is unquestionable, in many cases there is significant work to be done in ensuring quality and extending through enrichment with third-party data. there is much more to Salesforce's big data capabilities than Wave. Salesforce needs to bring together all its big data assets into a coherent story rather than overly focusing on Wave.

Features and Benefits

  • This report provides an up-to-date overview of Salesforce's Wave Analytics platform.
  • This report analyzes the strengths and weaknesses of Salesforce's Wave Analytics platform.

Key questions answered

  • How has Salesforce's Wave Analytics platform evolved in the past 12 months?
  • How important is Salesforce's Wave Analytics platform to Salesforce's overall strategy?

Table of contents

Ovum view

  • Summary
  • Wave is healthy although adoption will take time
  • Dreamforce 2015 showcased the latest Wave developments
  • Dreamforce showcased the Wave ecosystem
  • There is more to big data than Wave


  • Further reading
  • Authors

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