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Salesforce sees mobile applications as the new channel to reach today’s mobile, social, and connected customers via contextual, interactive experiences wherever they are, on any device. As a result, it is evolving its platform-as-a-service (PaaS) offering to make it easier for enterprise customers and independent software vendor (ISV) partners to deliver these new mobile experiences.


  • is a full social, mobile, analytics, cloud (SMAC) stack. It comes into its own as a data integration hub when used in conjunction with Salesforce’s Analytics Cloud.

Features and Benefits

  • Understand and select the most relevant mobile application development capabilities.
  • Understand the strengths and weaknesses of the various mobile application development capabilities currently on offer.

Key questions answered

  • What are the options available for the development of mobile native applications and mobile client applications? Which use cases are these options and types of mobile application most relevant to?
  • How can I make the best of's mobile application development capabilities?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Mix and match’s mobile options, while adapting your app and pattern portfolio

  • You have choices, use them all
  • Update your portfolio of apps and design patterns
  • Leverage’s security

Combine Classic and Salesforce1 mobile apps

  • Use Classic for mobile read and write
  • Prepare for the native Salesforce1 app

Take advantage of all Visualforce options

  • Keep in mind the consequences of your choices
  • Standard Visualforce pages are a good start
  • The Visualforce/HTML mix is a good half-way option
  • JavaScript Remoting/Static HTML fits Salesforce App best but requires the most effort

Familiarize yourself with the Lightning component framework

  • The foundation of’s new face
  • A long term replacement for Visualforce but not Apex

Mix native, web, and hybrid custom client apps

  • Use the mobile SDK for native or hybrid custom apps
  • Use Salesforce’s free tools for web custom apps
  • Leverage the SDK to turn web apps into hybrid ones


  • Further reading
  • Author

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