skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction is the backbone of Salesforce’s portfolio of PaaS (platform-as-a-service) services. It is a multi-tenant platform that uses metadata to separate application from platform logic. It offers a variety of services and tools to make it relatively easy to develop new applications and extend existing ones, but it does constrain developers in their efforts.


  • Be careful to find the right balance between declarative and programmatic development. A new generation of Lightning-branded tools will shift this balance towards declarative development as more and more platform capability is exposed through visual builders.

Features and Benefits

  • Understand how to pick the right development tool and use its reporting facilities to surface and share development data.
  • Understand how to make the best of the developer edition (DE) and sandbox organizations.

Key questions answered

  • What are's development tools and reporting capabilities?
  • What are's developer edition (DE) and sandbox organizations?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Coordinate declarative and programmatic development

  • Don’t jump too early from the former to the latter
  • Manage the continuum between the two
  • Leverage the new Lightning technologies

Focus on management when using’s declarative development tools

  •’s declarative web tools are many and relatively easy to use
  • Get ready for the new Lightning Process Builder
  • Minimize development effort, maximize management

Focus on design when using’s programmatic development tools

  • Use the Apex and Visualforce languages for customization
  • Enforce good design patterns

Actively manage’s packaging and technology limitations

  • packages have a variety of limitations
  • Proactively manage’s limitations
  • Put testing at the core of your development process


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now