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Introduction

Apps on mobile devices today are what the shop window on the high street used to be, and the response by users to poorly loading, slow, and less than perfect performing apps is not only to abandon them, but also potentially avoid the brand altogether. In order to compete effectively in the mobility market, enterprises need to understand the benefits and practices of a strategic approach to mobile app development.

Highlights

  • A mobile app development strategy will help enterprises make the most of the opportunities that mobility opens up.

Features and Benefits

  • Understand that enterprises must balance the needs of lines of businesses with enterprise-wide priorities.
  • Understand that the best apps exploit the new capabilities that mobility can offer, such as location-based responses.

Key questions answered

  • What are the new capabilities that mobility can offer that developers can exploit?
  • How does the rise of microservices architecture and REST-based APIs apply to mobile apps?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Mobility is changing how enterprises drive business

  • Consumer and business mobile end-users
  • Ensuring an excellent end-user experience
  • Analytics across the multiple mobile app cycles
  • The pressure is on app developers to improve security

A strategic approach to enterprise mobile app development

  • Shadow IT is largely line-of-business operations
  • The role for mobile app analytics
  • Mobile analytics help deliver business value
  • Developers need deep diagnostic information
  • Operations teams need stability and fast app performance

Unlocking legacy systems and creating contemporary systems

  • The API economy
  • New trends in development and architecture
  • Micro apps for microservices architecture

Creating an enterprise mobility strategy

  • An enterprise mobile strategy requires development, operations, and business needs to be addressed

Appendix

  • Further reading
  • Author

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