skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Apps on mobile devices today are what the shop window on the high street used to be, and the response by users to poorly loading, slow, and less than perfect performing apps is not only to abandon them, but also potentially avoid the brand altogether. In order to compete effectively in the mobility market, enterprises need to understand the benefits and practices of a strategic approach to mobile app development.


  • A mobile app development strategy will help enterprises make the most of the opportunities that mobility opens up.

Features and Benefits

  • Understand that enterprises must balance the needs of lines of businesses with enterprise-wide priorities.
  • Understand that the best apps exploit the new capabilities that mobility can offer, such as location-based responses.

Key questions answered

  • What are the new capabilities that mobility can offer that developers can exploit?
  • How does the rise of microservices architecture and REST-based APIs apply to mobile apps?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Mobility is changing how enterprises drive business

  • Consumer and business mobile end-users
  • Ensuring an excellent end-user experience
  • Analytics across the multiple mobile app cycles
  • The pressure is on app developers to improve security

A strategic approach to enterprise mobile app development

  • Shadow IT is largely line-of-business operations
  • The role for mobile app analytics
  • Mobile analytics help deliver business value
  • Developers need deep diagnostic information
  • Operations teams need stability and fast app performance

Unlocking legacy systems and creating contemporary systems

  • The API economy
  • New trends in development and architecture
  • Micro apps for microservices architecture

Creating an enterprise mobility strategy

  • An enterprise mobile strategy requires development, operations, and business needs to be addressed


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now