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Leading security company RSA announced in February a total relaunch of the company, which is now branded “RSA 2.0”.


  • The product refocus is not solely a change of positioning or strategy (Ovum believes that RSA will consider exiting markets in which its current products do not match the three priorities, leaving these to its competitors).

Features and Benefits

  • Understand that the detection of threats is becoming more difficult, and requires both analytical and monitoring-based elements rather than an instantaneous judgement.
  • Understand that risk awareness should now be seen as a key capability across the security spectrum

Key questions answered

  • If RSA is changing, what should my organization consider as an existing customer of the company?
  • What realignment is taking place in the security industry, and why?

Table of contents

Ovum view

  • Summary
  • This is an evolutionary change for RSA
  • The rest of the security industry should take note of this
  • Enterprise security investments also need to be better focused


  • Further reading
  • Author

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