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Adobe embraced open web standards based technologies when it was clear that the new wave of smart mobile devices were not going to accept plug-in technology (such as Flash player). It made a powerful start in its mobile ambitions by acquiring Nitobi, the company behind the open source project PhoneGap, the HTML5-based container for pure web and hybrid app development


  • For creating a seamless web and mobile experience across multiple channels, with full lifecycle end-to-end capabilities, Adobe has much to offer enterprises.

Features and Benefits

  • Understand Ovum's evaluation of the solution
  • Learn under what circumstances you should consider Adobe Experience Manager Apps

Key questions answered

  • What additional features does Adobe PhoneGap add to the Apache Cordova project?
  • How does Adobe's mobile app development platform (MADP) assist digital publishing?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Adobe Experience Manager Apps?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

Recommended Articles


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