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The mobile app is where enterprises are devoting massive efforts today in app development. But with a vast choice of development platforms and technologies, selecting a suitable mobile app development platform (MADP) is difficult. Ovum has engaged with the leading vendors to help make it easier to find an appropriate solution.


  • Smart mobile devices are proving to be the preferred choice when connecting to the Internet, not only for consumers, but also now for enterprise workers. This means that app development has undergone a shift of focus from web programming to web and mobile programming. Almost every organization needs to have some kind of mobile strategy, and typically this revolves around the question of building open web, hybrid, or native apps.

Features and Benefits

  • Understand how a wide-scope MADP solution in one box offers developers a one-stop solution, reducing tool overheads and integration issues, facilitating the traceability of work assets, and so on.
  • Explains how pure-play MADP vendors are facing tougher competition from the highly resourced large IT vendors in this space, but are holding market share well.

Key questions answered

  • Which vendors are strongest for developer-oriented mobile app programming?
  • Which vendors are strongest for domain expert/power user mobile app programming?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Market and solution analysis

  • Ovum Decision Matrix: MADP, 2015–16
  • Market leaders: IBM, Kony, Oracle, OutSystems, Salesforce, SAP
  • Market challengers: Adobe, Globo, Sencha
  • Market followers: HP, Magic Software, The Qt Company

Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

Vendor analysis

  • Adobe (Ovum recommendation: Challenger)
  • Globo (Ovum recommendation: Challenger)
  • HP (Ovum recommendation: Follower)
  • IBM (Ovum recommendation: Leader)
  • Kony (Ovum recommendation: Leader)
  • Magic Software (Ovum recommendation: Follower)
  • Oracle (Ovum recommendation: Leader)
  • OutSystems (Ovum recommendation: Leader)
  • Salesforce (Ovum recommendation: Leader)
  • SAP (Ovum recommendation: Leader)
  • Sencha (Ovum recommendation: Challenger)
  • The Qt Company (Ovum recommendation: Follower)

Vendor solution selection and methodology

  • Inclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive


  • Further reading
  • Author

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