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Introduction

Businesses and institutions depend on the cooperation of employees and teams to function and compete; thus, organizational life is inherently social. Enterprise Social Networking products help structure this social worklife.

Highlights

  • Ovum has monitored the enterprise social networking landscape for nearly a decade, and our research suggests that this category of software has not yet reached the "late majority" stage of market adoption, which means that a sizable part of the addressable market is still seeking insight and business value.
  • Enterprises are inherently social, so business leaders are tasked with finding better ways of amplifying the productive social behaviors of the workforce.
  • Many collaboration products exhibit "social capabilities," but enterprise social networking products are distinct in their ability to span entire organizations.

Features and Benefits

  • Assess the "movers and shakers" of the enterprise social networking market.
  • Understand the market outlook and emerging vendors.

Key questions answered

  • Why does enterprise social networking warrant the attention of business leaders, CIOs, corporate communication departments, and proactive employees?
  • Why must business leaders constantly seek better ways of amplifying the productive social behaviors of the workforce?
  • Who are the "movers and shakers" of the enterprise social networking market?

Table of contents

Ovum view

  • Summary
  • Enterprises are inherently social, so business leaders are tasked with finding better ways of amplifying the productive social behaviors of the workforce
  • Many collaboration products exhibit "social capabilities," but enterprise social networking products are distinct in their ability to span entire organizations
  • Assessing the "movers and shakers" of the enterprise social networking market
  • Market outlook and emerging vendors

Appendix

  • Further reading
  • Author

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