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Summary

Mobility is no longer just a new business trend – it is a means of working that is being embraced by employees, helping people realize new levels of productivity. The growth in adoption of enterprise mobility management (EMM) solutions is set to continue on an upward curve, with the EMM market being one that Ovum expects to grow at a CAGR of more than 24% to reach $11,551m by 2020. As a result, mobility is impacting organizations in different ways, and it is a key component of an organization's digital transformation efforts.

Enterprise mobility should be driven as a business initiative

Any enterprise mobility initiative should be aligned to deliver against overarching strategic business objectives. Key business stakeholders should be engaged early on to help those leading an implementation better understand how new enterprise mobility practices and technologies can support their objectives. Although IT can certainly lead an enterprise mobility project, it should not do so in an isolated fashion. It is vital that business users are engaged and encouraged to contribute to the strategic direction of an enterprise mobility initiative, and that this engagement is sustained throughout delivery.

Adopting a strategic approach is important

Managing enterprise mobility requires a strategic approach that extends beyond the technology considerations; it requires the development of an architecture that considers business and people needs, processes, and technology. As a behavior, "bring your own device" (BYOD) is widespread, and is being incorporated into many organizations' enterprise mobility strategies. But it is not the only approach. Ovum data actually shows that BYOD activity is on the decline: for the first time in four years, the overall rate of BYOD behavior across all markets has seen a significant drop, from 68.6% in 2014 to 60.5% in 2015. Adopting a strategic approach to mobility that helps those leading an implementation to develop and maintain an understanding of the user needs driving mobility-related behaviors is imperative to ensure any technology implemented continues to meet evolving business demands.

When considering technology to support an initiative, look beyond device management capabilities

It is important to remember that enterprise mobility is about more than just the device. The practice is much more a representation of how employee behaviors have changed, and continue to change. Placing too much emphasis on the device, with little consideration of the types of behaviors employees engage in, is not an effective long-term approach. Understanding employee behaviors will enable organizations to more effectively strategize how to support and enable them, both now and in the future.

As mobility becomes a more strategic consideration for organizations, many are beginning to understand how it can help transform and evolve both business and IT processes. A process can be defined as an activity, or set of activities, that will accomplish a specific goal. Fundamentally, the proliferation of mobile devices affords organizations a greater wealth of data and information. For example, they can gather location data that could be used to make a business process more efficient, or collect a greater amount of contextually relevant customer and employee information that will provide a wealth of opportunities to transform and better personalize the services they deliver.

Appendix

Further reading

How-To Guide: Ensuring a Successful Enterprise Mobility Management Implementation, IT0021-000188 (August 2016)

Author

Adam Holtby, Research Analyst, Enterprise mobility and productivity

adam.holtby@ovum.com

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