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On November 17, 2015, Citrix Systems announced plans to spin-off its GoTo family of products – including the popular GoToMeeting online meeting solution – into a separate, publicly traded company. Elsewhere within the online meetings market, Fuze has been acquired by ThinkingPhones (a provider of unified communication services), and Atos has reached an agreement to acquire Unify to bolster its “digital transformation” portfolio and bridge the gap between communication and IT services.

The Ovum Decision Matrix for Online Meetings provides insight and guidance for enterprises, vendors, and IT service providers

Businesses and institutions cannot function without meetings, but an Ovum study of global employee meeting habits suggests that there is plenty of room for improvement in all aspects of this activity, including the online meeting products that often facilitate them.

Online meeting products provide a range of channels, such as audio and video, text chat, screen sharing, application sharing, and whiteboarding. Additional features, functions, and services can add business value and extend online meeting products into adjacent areas, such as web conferencing, audio and video conferencing, webinars, and real-time collaboration.

Vendors of online meeting products are vying for the attention of enterprise IT buyers, line-of-business decision-makers, and business professionals, and some, including Microsoft and Google, are also trying to engage through the consumer persona of the enterprise employee.

Published this week, the Ovum Decision Matrix for Online Meetings compares and contrasts 10 online meeting products used by businesses and institutions. In addition to products from the five vendors already mentioned, Ovum also assessed offerings from Adobe, Cisco, IBM,, and PGi. The report’s findings are based on the analysis of 164 product data points spread across eight distinct functional categories. This data can also be modeled, analyzed, and explored using the Ovum Interactive Decision Matrix tool.

80% of employees now have an electronic device in hand when they attend a meeting, and with 30% of work-related meetings now held virtually, the importance of online meeting software looks set to grow in importance. But while ease of use and mobile device support are clearly important to employees and business managers, the IT managers and system administrators of large enterprises still want – and expect – granular controls plus detailed audit and logging information.


Ovum Decision Matrix: Selecting an Online Meeting Product, IT0021-000112 (November 2015)

Ovum Interactive Decision Matrix for Online Meetings, IT0021-000128 (November 2015)

SWOT Assessment: Adobe Connect, IT0021-000114 (November 2015)

SWOT Assessment: Circuit by Unify, IT0021-000115 (November 2015)

SWOT Assessment: Cisco WebEx, IT0021-000116 (November 2015)

SWOT Assessment: Citrix GoToMeeting, IT0021-000114 (November 2015)

SWOT Assessment: Fuze, IT0021-000125 (November 2015)

SWOT Assessment: Google Hangouts, IT0021-000124 (November 2015)

SWOT Assessment:, IT0021-000120 (November 2015)

SWOT Assessment: IBM Sametime/IBM Connections Meetings Cloud, IT0021-000118 (November 2015)

SWOT Assessment: iMeet by PGi, IT0021-000119 (November 2015)

SWOT Assessment: Microsoft Skype for Business, IT0021-000121 (November 2015)

Online Meetings: What Every IT Manager Needs to Know, IT0021-000111 (October 2015)

Online Meetings: What Every IT Business Manager Needs to Know, IT0021-000108 (September 2015)


Richard Edwards, Principal Research Analyst, Enterprise Productivity & Mobility

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