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Businesses and institutions cannot function without meetings. However, an Ovum study of global employee meeting habits suggests that there is plenty of room for improvement in all aspects of this activity, including the online meeting products that often facilitate them.


  • Online meeting products enable individuals to have a discussion relating to a particular purpose or topic by using a computer, mobile device, telephone, or in-room audio video equipment to access the medium.
  • Online meeting products provide a range of channels, such as audio and video, text chat, screen sharing, application sharing, and whiteboarding. Additional features and functions add business value and extend online meeting products into adjacent areas, such as web conferencing, audio and video conferencing, webinars, and real-time collaboration.
  • Vendors of online meeting products are vying for the attention of enterprise IT buyers, line-of-business decision-makers, and business professionals. Moreover, some vendors are also trying to engage through the consumer persona of every enterprise employee.

Features and Benefits

  • Assesses the end-user and IT management features of 10 online meeting products used within the enterprise.
  • Evaluates the strengths and weaknesses of 10 popular business online meeting products.
  • Presents Ovum's detailed assessment of the enterprise online meeting market.
  • Identify which online meeting product best suits your organization's business needs and IT management approach.
  • Understand the nuances of the online meeting market.

Key questions answered

  • Which online meeting products offer the greatest range in terms of end-user features?
  • Which online meeting products offer the greatest range in terms of IT management features?
  • What are the strengths and weaknesses of today's popular online meeting products?
  • Which products are having the greatest impact on the enterprise online meeting market?
  • Who are the leaders, challengers, and followers in the enterprise online meeting market?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive

Product and market analysis

  • Ovum Decision Matrix: Online Meetings
  • Enterprise market leaders
  • Enterprise market challengers
  • Enterprise market followers

Enterprise market leaders

  • Market leaders: technology assessment
  • Market leaders: execution assessment
  • Market leaders: market impact

Vendor analysis

  • Adobe Connect: Ovum Decision Matrix – Leader
  • Circuit by Unify: Ovum Decision Matrix – Follower
  • Cisco WebEx: Ovum Decision Matrix – Challenger
  • Citrix GoToMeeting: Ovum Decision Matrix – Follower
  • Fuze: Ovum Decision Matrix – Challenger
  • Google Hangouts: Ovum Decision Matrix – Follower
  • IBM Sametime/IBM Connections Meetings Cloud: Ovum Decision Matrix – Leader
  • iMeet by PGi: Ovum Decision Matrix – Challenger
  • Ovum Decision Matrix – Follower
  • Ovum view
  • Microsoft Skype for Business: Ovum Decision Matrix – Leader


  • Further reading
  • Author

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