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The enterprise mobility management (EMM) trend is presenting organizations with both opportunities and challenges. Organizations must understand the needs and behaviors influencing the mobility trend, and its current and potential impact on their enterprises.


  • Enterprise mobility has caught many organizations off guard. It is user behaviors, rather than the devices themselves, that are at the center of the mobility trend, and a strategic approach to EMM requires better understanding of and reactivity to such behaviors.

Features and Benefits

  • Learn about the trends that continue to drive interest in enterprise mobility.
  • Analyzes the technologies that can support organizations on their EMM journey.

Key questions answered

  • Why is a strategic approach to EMM important?
  • How will the EMM technology market mature over the coming years?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

New business demands are driving the need for enterprise mobility management

  • Popular consumer technologies continue to impact user demand relating to enterprise technology
  • Formal mobility policies are vital and must be as unrestrictive as possible
  • Privacy and security represent key concerns relating to enterprise mobility

A strategic approach to EMM is vital for long-term success to be realized

  • Guidelines for adopting a strategic approach to enterprise mobility
  • Identifying the appropriate mobile strategy is an important step
  • BYOD is about much more than just the device
  • Mobility can enable business and IT process transformation

Mobility management technology is maturing to meet evolving enterprise needs

  • Different solutions serve different needs
  • Mobile device management solutions are currently the most commonly adopted
  • Mobile app development and management technology is becoming increasingly important
  • The EMM technology environment is currently quite fragmented
  • Virtual mobile infrastructure emerges as a new option


  • Further reading
  • Author

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