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Ovum’s recently published forecast of the enterprise mobility management (EMM) software market predicts that global revenues will grow from a base of $2.7bn in 2014 to just under $10bn by 2019 – close to 4x growth in only five years.


  • Growth will primarily be driven by the growing market for development and management of mobile enterprise apps, and the need to manage and secure content across the range of devices increasingly used by workers. This growth will come from across a range of industries and regions, with large enterprises continuing to be the primary object of vendors’ attention.

Features and Benefits

  • Understand the trends powering growth in the enterprise mobility management software market.
  • Explore technology- and industry-specific factors shaping the market.

Key questions answered

  • Which of the seven EMM technology segments are growing the fastest over the coming five years?
  • From which geographies and industries will enterprises adopt technology first?

Table of contents

Ovum view

  • Summary
  • While MDM commoditizes, overall EMM growth will be driven by mobile enterprise apps and content management
  • Slower growth is expected in the NAC, IAM, and TEM spaces
  • North America remains the most important market, while Asia-Pacific grows quickest
  • Demand for EMM is spread across industries
  • Large enterprises will account for the largest share of revenue, but smaller businesses also have a growing part to play
  • Delivery methods and licensing options are shifting


  • Further reading
  • Author

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