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Introduction

This report examines the corporate email market, as employees switch from corporately managed desktop applications and BlackBerrys to mobile apps running on personally owned smartphones and tablets.

Highlights

  • Microsoft wants business users to love Office 365 and its apps even if they don’t love Windows. IBM wants business leaders to look beyond email and to follow it into the cognitive computing era.
  • Google wants to grow its commercial business and become a real player in the enterprise IT products and services market. Amazon wants to upsell its infrastructure-as-a-service customers to higher-value products.

Features and Benefits

  • Examines the client-side of Microsoft corporate email strategy as the vendor tries win favor with end users.
  • Explores IBM's radical approach to corporate email and the capabilities that IBM Watson could bring to knowledge workers.
  • Analyzes Google's chances of winning business in the commercial email market.
  • Considers the value and utility of Amazon WorkMail as the company builds a cloud-based, virtual desktop business.

Key questions answered

  • Can Microsoft dominate the mobile deice market with its cross-platform communication and collaboration apps?
  • Can IBM garner enough interest in IBM Verse to take business away from Microsoft Office 365 and Google Apps for Work?
  • Can Google generate significant enterprise revenue from its commercial communication and collaboration offerings?
  • Can Amazon find a niche in the market that hasn't been covered by Google, IBM, and Microsoft?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Microsoft wants business users to love Office 365 and its apps, even if they don’t love Windows

  • Exchange Online is the low-hanging fruit in the Office 365 garden
  • Email apps combine with server-side analytics and machine learning to drive employee efficacy
  • Office 365 is the new anchor post for Microsoft’s user-based revenue-generating model

IBM wants business leaders to look beyond email and to follow it into the cognitive computing era.

  • IBM believes that today’s email model is broken and that it is having a negative impact on business
  • IBM Verse mixes familiarity with a radical new design
  • The application of Watson analytics could be a game-changer for many organizations

Google wants to grow its commercial business and become a real player in the enterprise IT market

  • Google’s primary mission in the workplace is to empower the individual and the team
  • Google is never afraid to experiment and try new things

AWS wants to upsell its infrastructure-as-a-service customers to higher-value products

  • If any company is going to disrupt the corporate email market, it’s likely to be AWS
  • The business value of Amazon WorkMail is linked to workforce flexibility and continuity

Appendix

  • Further reading
  • Author

Recommended Articles

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