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Employee-facing, mobile enterprise apps are a hot topic of conversation, and more than that, they are something that numerous organizations are now embracing. This report examines how enterprises can use mobile apps to transform business processes in all areas of the organization.


  • “Hero” apps can encourage recognition that mobile enterprise apps can make a difference to end users’ everyday lives, but it is the more numerous, specialist “Soldier” apps that ultimately transform the way an organization operates.
  • A successful mobile enterprise app strategy is enabled by a virtuous circle: it starts with small steps and the deployment of one or two apps, and if done well, leads to increasing engagement among lines of business and end users, and increasing requests for further apps to be deployed.
  • Technology choices around analytics, standardization, and interoperability are important, but transforming business processes with mobile apps is as much about a shift in company culture as it is about the software.

Features and Benefits

  • Gauge the potential of mobile enterprise apps to transform business processes throughout the organization.
  • Understand how deploying one or two Hero apps can kick start a virtuous circle of app development and deployment that benefits employees in multiple teams.
  • Examine the importance of engaging line-of-business leaders and end users in any mobility strategy.
  • Access case studies showing how various organizations are already putting Hero and Soldier apps to use.

Key questions answered

  • What are Hero and Soldier apps and what purposes do they serve?
  • What choices do enterprises need to make in terms of technology adoption and organizational cultural and behavioral change?
  • What are the pros and cons of buying "off the shelf" third-party apps and building custom apps from scratch?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Mobile enterprise apps: Heroes and Soldiers

  • Hero apps
  • Soldier apps

Mobile enterprise app development and deployment

  • The virtuous circle of app development and deployment

Technology choices and culture change must go hand in hand

  • Enterprise IT needs to be seen as an enabler
  • Technology choices: custom development versus off the shelf
  • Technology choices: taking a platform approach to custom development
  • Technology choices: the requirement for analytics
  • Technology choices: security, standardization, and interoperability
  • Culture changes: enabling process transformation
  • Culture changes: embracing (quick) failure
  • Culture changes: don’t expect too much from a single app

Case studies: soldier apps at work

  • Westpac NZ
  • New South Wales Food Authority (NSWFA)
  • Micromed / Santa Catarina state


  • Methodology
  • Further reading
  • Author

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