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As companies realize the quick ROI of AI-powered chatbots brought on by automation and instant response, the market will see rapid deployment of them, as more merchants enable commerce and support via messaging platforms.


  • The strong focus on friction in the checkout process underscores how critical the payments process has become to online conversions.

Features and Benefits

  • Offers the potential benefits of conversational commerce.
  • Features examples of conversational commerce deployments.
  • Analyzes the requirements of conversational commerce.

Key questions answered

  • What are the key components of conversational commerce?
  • How should retailers align conversational commerce to their customer strategy?

Table of contents

Ovum view

  • Summary
  • Conversational commerce delivers important benefits
  • Chatbots and digital assistants can remove friction
  • Conversational commerce and chatbot monetization will rise
  • Conversational commerce is the future of retail


  • Further reading
  • Author

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