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Oracle CX Cloud Suite has been significantly enhanced with the introduction of Adaptive Intelligent Apps. This reports explains how.


  • Adaptive Intelligent Apps supports dynamic, intelligent omnichannel orchestration.
  • Oracle Data Cloud and industry data models promise faster digital transformation.
  • Omnichannel is complex, but Oracle’s technology and services portfolio offers a means to accelerate transformation.

Features and Benefits

  • Shows how Adaptive Intelligent Apps can help deliver dynamic orchestration for enterprises aiming to deliver an omnichannel capability to improve the customer experience.
  • Explains how Oracle's data-as-a-service, in combination with Adaptive Intelligent Apps, expands the marketer's customer acquisition capabilities by identifying "lookalikes."

Key questions answered

  • What enhancements has Oracle made to the Oracle CX Cloud Suite?
  • What role does Adaptive Intelligent Apps play in omnichannel scenarios?

Table of contents

Ovum view

  • Summary
  • Adaptive Intelligent Apps supports dynamic, intelligent omnichannel orchestration
  • Oracle Data Cloud and industry data models promise faster digital transformation
  • Omnichannel is complex, but Oracle's technology and services portfolio offers a means to accelerate transformation


  • Further reading
  • Author

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