skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Oracle CX Cloud Suite has been significantly enhanced with the introduction of Adaptive Intelligent Apps. This reports explains how.

Highlights

  • Adaptive Intelligent Apps supports dynamic, intelligent omnichannel orchestration.
  • Oracle Data Cloud and industry data models promise faster digital transformation.
  • Omnichannel is complex, but Oracle’s technology and services portfolio offers a means to accelerate transformation.

Features and Benefits

  • Shows how Adaptive Intelligent Apps can help deliver dynamic orchestration for enterprises aiming to deliver an omnichannel capability to improve the customer experience.
  • Explains how Oracle's data-as-a-service, in combination with Adaptive Intelligent Apps, expands the marketer's customer acquisition capabilities by identifying "lookalikes."

Key questions answered

  • What enhancements has Oracle made to the Oracle CX Cloud Suite?
  • What role does Adaptive Intelligent Apps play in omnichannel scenarios?

Table of contents

Ovum view

  • Summary
  • Adaptive Intelligent Apps supports dynamic, intelligent omnichannel orchestration
  • Oracle Data Cloud and industry data models promise faster digital transformation
  • Omnichannel is complex, but Oracle's technology and services portfolio offers a means to accelerate transformation

Appendix

  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now