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Oracle has expanded its services capabilities beyond customer journey mapping to provide a methodical approach to co-innovation to underpin digital transformation and CX design initiatives.


  • A five-stage approach accelerates transformation by building consensus and momentum for mutually beneficial outcomes.
  • Oracle IDEA provides the approach to achieve innovation escape velocity.
  • Customer journey mapping (CJM) doesn’t guarantee investment for customer experience (CX) transformation.

Features and Benefits

  • Discusses how Oracle IDEA provides a set of services that can help enterprises gain momentum for their digital transformation initiatives.
  • Shows how Oracle IDEA helps enterprises develop more purposeful innovation to enhance the customer experience, supported by a business case.

Key questions answered

  • What support can Oracle provide for digital transformation initiatives?
  • How does Oracle IDEA support more rapid innovation, particularly in the customer experience context?

Table of contents

Ovum view

  • Summary
  • Customer journey mapping (CJM) doesn't guarantee investment for customer experience (CX) transformation
  • A 5-stage approach accelerates transformation by building consensus and momentum for mutually beneficial outcomes
  • Speed to capability is critical in an environment of rapid and continuous change, which demands an innovation discipline


  • Further reading
  • Author

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