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Introduction

Cxense is a DMP and personalization software that integrates across customer channels and devices. The platform uses audience data and real-time analysis powered by AI to predict intent and create relevant content recommendations (including video) that personalize the user experience.

Highlights

  • The company built its data management platform (DMP) focusing on a single customer view, allowing for early adoption of one-to-one individualized marketing.
  • The solutions can predict short- and long-term customer intent through embedded artificial intelligence (AI).

Features and Benefits

  • Assesses Cxense's data management and customer engagement capabilities.
  • Analyzes how media, e-commerce, and consumer brands can take control of their audience data to deliver personalized customer experiences.

Key questions answered

  • What are the drivers fueling the data orchestration market?
  • How will this vendor evolve from the digital marketing category to the omnichannel customer engagement category?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Cxense on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

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