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Introduction

The RedPoint Customer Engagement Hub (CEH) creates unified customer profiles through its customer data platform, which it combines with its real-time customer interaction platform to create next best actions to help employees interact with customers at the right moments in their buying journeys.

Highlights

  • RedPoint Global’s Convergent Marketing Platform integrates customer data from any source and uses it to deliver highly targeted and timely cross-channel communications, with a single, cohesive, easy-to-use platform.
  • The CEH’s customer data platform processes and integrates any and all types of customer data, including first, second, and third party; batch and streaming; plus structured and unstructured data, to build a unified customer profile.
  • The CEH’s in-line analytics operationalizes machine learning, other advanced analytics, and real-time decisioning to drive next best actions including offers, alerts, notifications, or other contextually correct and relevant messages.

Features and Benefits

  • Discusses how RedPoint Global’s open ecosystem gives customers the opportunity to leverage existing investments in customer engagement systems, while incorporating new and emerging technologies.
  • Outlines how RedPoint Global's expertise in data management from the C-level down has worked in its favor for building a data-driven technology that intelligently orchestrates next best actions and connects customer and enterprise insights to better understand customer journeys.
  • Notes that RedPoint Global’s partner network offers a broad range of specialties due to its open, interconnected ecosystem, which provides ease in connecting customers.

Key questions answered

  • What are the key capabilities and technology necessary to build a customer engagement hub?
  • How can customer engagement hubs help integrate the customer experience and create seamless omnichannel engagement?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put RedPoint Global on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

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