skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

The RedPoint Customer Engagement Hub (CEH) creates unified customer profiles through its customer data platform, which it combines with its real-time customer interaction platform to create next best actions to help employees interact with customers at the right moments in their buying journeys.

Highlights

  • RedPoint Global’s Convergent Marketing Platform integrates customer data from any source and uses it to deliver highly targeted and timely cross-channel communications, with a single, cohesive, easy-to-use platform.
  • The CEH’s customer data platform processes and integrates any and all types of customer data, including first, second, and third party; batch and streaming; plus structured and unstructured data, to build a unified customer profile.
  • The CEH’s in-line analytics operationalizes machine learning, other advanced analytics, and real-time decisioning to drive next best actions including offers, alerts, notifications, or other contextually correct and relevant messages.

Features and Benefits

  • Discusses how RedPoint Global’s open ecosystem gives customers the opportunity to leverage existing investments in customer engagement systems, while incorporating new and emerging technologies.
  • Outlines how RedPoint Global's expertise in data management from the C-level down has worked in its favor for building a data-driven technology that intelligently orchestrates next best actions and connects customer and enterprise insights to better understand customer journeys.
  • Notes that RedPoint Global’s partner network offers a broad range of specialties due to its open, interconnected ecosystem, which provides ease in connecting customers.

Key questions answered

  • What are the key capabilities and technology necessary to build a customer engagement hub?
  • How can customer engagement hubs help integrate the customer experience and create seamless omnichannel engagement?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put RedPoint Global on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now