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IBM and Salesforce have entered a strategic partnership to enable Salesforce’s customers to combine Einstein and Watson with the aim of enabling them to make smarter decisions based on deeper insights.


  • The combination of Watson and Einstein has the potential to create an enterprise nervous system to support a customer-adaptive enterprise.
  • The IBM Watson footprint will increase as a result of this partnership.
  • Salesforce's customers will gain from the combined intelligence platform.

Features and Benefits

  • Combines cognitive computing with Watson and intelligence from Salesforce's Customer Success Platform to help businesses make smarter decisions.
  • Heralds the start of the customer-adaptive age.

Key questions answered

  • What are the benefits of this strategic partnership to Salesforce's customers?
  • What benefits does this partnership bring to IBM and Salesforce?

Table of contents

Ovum view

  • Summary
  • Why this partnership makes sense
  • The glue to this partnership is Bluewolf
  • Creating an enterprise nervous system is no longer fanciful and heralds the age of the customer-adaptive enterprise


  • Further reading
  • Author

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