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Introduction

The improved presentation made possible by Aviva IQ and its eventual competitors should improve guests’ experiences and will have a positive impact on hosts’ revenue and ratings. The spread of services such as this will help cement sharing-economy sites as part of our world, though a more professional look could also draw renewed questions about short-term lodging sharing.

Highlights

  • Aviva IQ, or something like it, may be the tipping point that turns Airbnb from a popular niche service into the Uber of vacation lodgings. The phrase “or something like it” should not be ignored here. It is often the second entrant into a market that reaps the better results, learning from its predecessor’s mistakes or missed opportunities.

Features and Benefits

  • Identify an opportunity in the sharing economy.
  • Assess the benefits and potential drawbacks to the short-term lodging share industry.

Key questions answered

  • What is missing in sharing-economy customer engagement?
  • How is the lack of communications standards being addressed?

Table of contents

Ovum view

  • Summary
  • Polish and convenience will drive rentals and reviews
  • Short-term gains, long-term competition
  • Study the original, watch for challengers

Appendix

  • Author

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