Consumer Service Provider, Enterprise IT Strategy and Select...
By Rob Gallagher 20 Feb 2017
Ovum’s predicted major congress themes to follow and market trends to watch.
Ovum’s ICT Enterprise Insights 2016/17 report shows a clear desire to use emerging Internet of Things (IoT) technologies to improve customer experience and engagement, as well as to drive greater operational efficiencies within IoT technology adopters' own organizations. Vendors would do well to play up their capabilities in these areas to increase adoption.
In the broadest view, businesses see improvement of customer engagement and experience as the most immediate priority for IoT deployment, with improvements to operational efficiency a close second. Respondents selected customer engagement as the top driver of adoption 26.96% of the time, versus efficiency at 25.75%.
This ratio does not hold across all regions, however; closer examination of the data reveals an east-west divide in priorities. Eastern Europe and the Russian Federation, Latin America, the Middle East and North Africa, sub-Saharan Africa, and Western Europe all favor customer experience and engagement, with Latin America showing the strongest desire with 31.67%. Australasia, North Asia, South Asia, and Southeast Asia all lean toward operational improvement, especially Australasia with 30.59%. In North America, the split is nearly even: 27.31% favor customer applications and 27.41% favor operations. Technology vendors seeking to win IoT business must know their markets and be able to fulfill two very different types of need.
It is also worth noting that operational efficiency was not always the runner-up in the priorities race. Latin America, the Middle East, and North Africa all chose strategic decision-making based on actionable insights as their secondary focus over operational efficiency. In Southeast Asia, it tied for first with operations. This further muddies the waters and emphasizes the need for a considered and intelligent approach to increasing IoT adoption.
ICT Enterprise Insights 2016/17 – Global: IoT and Cloud, PT0078-000003 (October 2016)
Marshall Lager, Senior Analyst, Customer Engagement
Service Provider Markets, Consumer Service Provider, Enterpr...
By Ronan De Renesse 27 Feb 2017
<p><span>Digital assistants shine bright at MWC | </span>5G takes center-stage at MWC Day 0 | LTE-M gets major operator backing at MWC | The IoT paradox is clear at MWC | Tokenization emerges as enabler of contextually relevant commerce | Telefonica launches AURA, an AI-based digital assistant</p>
Enterprise Service Provider, Consumer Service Provider, Serv...
15 May 2017
<p>A collection of thought leading articles on opportunities across the emerging Internet of Things market.</p> <p> </p>
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