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Introduction

This Ovum Interactive Decision Matrix provides a feature-by-feature analysis of the leading customer relationship management solutions and enables clients to create a customized ranking of products based on their own requirements.

Highlights

  • This Interactive Ovum Decision Matrix for CRM provides a comparative analysis of the top 13 CRM vendors based on over 300 criteria that is weighted according to the capabilities that are most sought after.

Features and Benefits

  • Allows users to assess the strategic fit of different CRM systems, based on weightings that can be adjusted to provide a closer match.
  • Allows users to evaluate other CRM solutions and adjust the weightings to suit their needs.

Key questions answered

  • How do the top 13 CRM vendors rank and across what criteria?
  • How do vendors rank on new capabilities beyond traditional sales, service, and marketing capabilities?

Table of contents

Summary

  • Introduction
  • Download 1: Ovum Interactive Decision Matrix: Customer Relationship Management, 2016-17

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