skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This Ovum Interactive Decision Matrix provides a feature-by-feature analysis of the leading customer relationship management solutions and enables clients to create a customized ranking of products based on their own requirements.

Highlights

  • This Interactive Ovum Decision Matrix for CRM provides a comparative analysis of the top 13 CRM vendors based on over 300 criteria that is weighted according to the capabilities that are most sought after.

Features and Benefits

  • Allows users to assess the strategic fit of different CRM systems, based on weightings that can be adjusted to provide a closer match.
  • Allows users to evaluate other CRM solutions and adjust the weightings to suit their needs.

Key questions answered

  • How do the top 13 CRM vendors rank and across what criteria?
  • How do vendors rank on new capabilities beyond traditional sales, service, and marketing capabilities?

Table of contents

Summary

  • Introduction
  • Download 1: Ovum Interactive Decision Matrix: Customer Relationship Management, 2016-17

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now