skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


This Ovum Interactive Decision Matrix provides a feature-by-feature analysis of the leading customer relationship management solutions and enables clients to create a customized ranking of products based on their own requirements.


  • This Interactive Ovum Decision Matrix for CRM provides a comparative analysis of the top 13 CRM vendors based on over 300 criteria that is weighted according to the capabilities that are most sought after.

Features and Benefits

  • Allows users to assess the strategic fit of different CRM systems, based on weightings that can be adjusted to provide a closer match.
  • Allows users to evaluate other CRM solutions and adjust the weightings to suit their needs.

Key questions answered

  • How do the top 13 CRM vendors rank and across what criteria?
  • How do vendors rank on new capabilities beyond traditional sales, service, and marketing capabilities?

Table of contents


  • Introduction
  • Download 1: Ovum Interactive Decision Matrix: Customer Relationship Management, 2016-17

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now