skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Oracle’s ongoing strategy to transform itself into a cloud computing-centric business is finding clear purchase in the development of its customer experience applications. Investment in the CX Cloud platform has led to an industry-leading feature set, and enthusiasm among Oracle customers.

Highlights

  • Through judicious investment in integrations and acquisitions, Oracle has helped the marketplace understand the importance of unsiloing the tools that orchestrate customer contact and the vast corpuses of data that propel those customer interactions.

Features and Benefits

  • Explains Oracle's strategy in creating a coherent CX suite.
  • Describes how changes in the buying community are reflected in Oracle's development thinking.

Key questions answered

  • Do Oracle's investments in R&D make sense?
  • Should enterprises look at Oracle's CX suite?

Table of contents

Ovum view

  • Summary
  • Customer engagement means more than just contact centers
  • Suites prove popular among a changing buying community
  • Oracle's investment in acquisitions and R&D makes sense

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now