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Oracle’s ongoing strategy to transform itself into a cloud computing-centric business is finding clear purchase in the development of its customer experience applications. Investment in the CX Cloud platform has led to an industry-leading feature set, and enthusiasm among Oracle customers.


  • Through judicious investment in integrations and acquisitions, Oracle has helped the marketplace understand the importance of unsiloing the tools that orchestrate customer contact and the vast corpuses of data that propel those customer interactions.

Features and Benefits

  • Explains Oracle's strategy in creating a coherent CX suite.
  • Describes how changes in the buying community are reflected in Oracle's development thinking.

Key questions answered

  • Do Oracle's investments in R&D make sense?
  • Should enterprises look at Oracle's CX suite?

Table of contents

Ovum view

  • Summary
  • Customer engagement means more than just contact centers
  • Suites prove popular among a changing buying community
  • Oracle's investment in acquisitions and R&D makes sense


  • Further reading
  • Author

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