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This SWOT provides an overview of the strengths, weaknesses, opportunities, and threats associated with Sage CRM.


  • Sage CRM is focused squarely on the small and medium enterprise (SME) market.
  • Sage CRM provides a modern user experience in an integrated environment.
  • Existing customers of Sage’s Business Management solutions provide the greatest opportunity for Sage CRM.

Features and Benefits

  • Discusses the potential suitability of Sage CRM for any small and medium enterprise considering CRM.
  • Provides a concise view of the potential for Sage CRM in the markets for which it is designed.

Key questions answered

  • What type and size of organizations does Sage CRM suit best?
  • Is Sage CRM a strategic product for Sage now that it has a partnership with Salesforce?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Sage CRM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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