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Introduction

SAP Cloud for Customer and SAP CRM have been named as leaders in Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016–17.

Highlights

  • A seismic shift is underway, with enterprises moving away from just the traditional customer relationship management (CRM) basics of marketing campaign management, sales force automation, and service to create full customer engagement platforms.

Features and Benefits

  • Outlines how two of SAP's CRM solutions will help enterprises in their CRM selection process.
  • Provides analysis of two of SAP's CRM products, SAP Cloud for Customer and SAP CRM.

Key questions answered

  • What are the relative strengths and weaknesses of SAP's two leading CRM applications?
  • Where do SAP's two CRM applications fit best?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider SAP Cloud for Customer or SAP CRM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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