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Dreamforce 2015 included several major announcements expanding the reach and range of the Salesforce CRM platform.


  • Salesforce continues to expand its capabilities directly and through its rapidly growing ecosystem of industry partners and independent software vendors, the introduction of the Lightning experience on the desktop, better visualizations, and action triggers to generate a rapid and appropriate response.

Features and Benefits

  • Outlines the latest developments in Salesforce's Customer Success Platform.
  • Assesses Salesforce's current platform, which is evolving rapidly.

Key questions answered

  • What is new with Salesforce's Customer Success Platform?
  • How might IoT Cloud affect the customer experience?

Table of contents

Ovum view

  • Summary
  • Small and large businesses alike get relationship intelligence support through SalesforceIQ
  • IoT Cloud combines sensor data with customer data for increased and timely personalization
  • The Lightning-developed user interface brings the modern mobile user experience to the desktop
  • CRM elements become proactive with Analytics Cloud


  • Further reading
  • Author

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