skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


SugarCRM continues to evolve at pace in support of a holistic view of CRM and provides one of the most flexible and extensible platforms on the market at an affordable price.


  • Like other major CRM vendors, SugarCRM has recognized the omnichannel challenge facing most organizations across industries and sectors.

Features and Benefits

  • Assesses the potential of SugarCRM as part of a broader omnichannel capability
  • Evaluates whether SugarCRM is becoming a credible player in the large-enterprise environment.

Key questions answered

  • What is SugarCRM's go-to-market strategy?
  • How credible is SugarCRM in the large-enterprise environment?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for SugarCRM

SugarCRM’s four-pillar strategy makes sense in an omnichannel environment

  • Principles of CRM

The SugarCRM user experience provides more than an intuitive interface

  • Shaping the success of CRM vendors

Sugar’s pricing is competitive, making larger-scale deployments more affordable

  • A choice of three editions

The IBM partnership expands the capabilities of Sugar

  • IBM Silverpop, WebSphere Commerce, IBM Connections, and predictive analytics

SugarCRM extends its strategic partnerships and expands its go-to-market capabilities

  • Targeting the wider opportunity


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now