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Introduction

The Marketo Engagement Marketing Platform covers most of the functional requirements of a SaaS-based digital marketing platform, either through Marketo’s own innovations or through partner product integrations.

Highlights

  • Marketo has done amazingly well to sustain its growth curve (it is still growing at approximately 40% per quarter) and is now the undisputed king of the independent marketing platform vendors.

Features and Benefits

  • Analyzes and evaluates Marketo’s digital marketing platform to assist informed enterprise vendor selection.
  • Outlines the key capabilities of the Marketo’s digital marketing platform.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats associated with the Marketo Engagement Marketing Platform?
  • What does Marketo need to do to grow its market presence in the digital marketing platforms arena?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider the Marketo Engagement Marketing Platform?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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