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Introduction

IBM has a robust product portfolio and excellent global services back-up.

Highlights

  • IBM promised to do big things in the digital marketing platform business, but has been unable to fully capitalize on its early market lead.

Features and Benefits

  • Analyzes and evaluates IBM’s digital marketing platform to assist informed enterprise vendor selection.
  • Outlines the key capabilities of the IBM’s digital marketing platform.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats associated with the IBM Marketing Solutions suite?
  • What does IBM need to do to grow its market presence in the digital marketing platforms arena?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider IBM Marketing Solutions?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

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