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Introduction

DigitalMR’s listening247 and communities247 provide market researchers with a higher level of relevant functionality and greater online data accuracy than traditional social media tools.

Highlights

  • DigitalMR needs to maintain the fast pace of its product and business model innovation if it is to sustain its current market advantage. In particular, it needs to go to market more aggressively and expose its value proposition to more enterprises and marketing agency partners to ensure its future growth in this nascent marketplace.

Features and Benefits

  • Assesses the features and functions of DigitalMR's advanced social media tools.
  • Evaluates DigitalMR’s innovative product design.

Key questions answered

  • What components differentiate DigitalMR listening247 and communities247?
  • What underlying technologies does DigitalMR use in its social media analysis tools?
  • What initiatives and development plans can enterprises expect from DigitalMR?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put DigitalMR on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Author

Have any questions? Speak to a Specialist

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