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Each advance that is made in simplifying Salesforce's touchpoints with partners' software simplifies the integration effort required in-house or through the services of an IT service provider, which acts as a disruptive force in the IT services market.


  • With this ecosystem, Salesforce presents a challenge to other large enterprise platform providers, because it can be incorporated into alternative solutions to common enterprise needs, such as accounting, faster than in-house development efforts and more easily than the usual integration options.

Features and Benefits

  • Evaluates Salesforce's AppExchange and the growing ecosystem that surrounds it.
  • Explores the significance of this ecosystem for systems integrators and consultants.

Key questions answered

  • What is Salesforce AppExchange?
  • How does Salesforce AppExchange work?
  • How does it affect other players in the CRM implementation space?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Salesforce's partner AppExchange platform impacts the entire enterprise CRM ecosystem

  • AppExchange is the largest online business applications marketplace
  • AppExchange installs now exceed 4.65 million, and the 5 million mark approaches
  • AppExchange supports a "buy" rather than "build" approach to software installation
  • Applications integration becomes easier in a Salesforce environment
  • AppExchange challenges systems integrators' approach
  • AppExchange makes it easier for partners to create compatible and complementary software
  • AppExchange has raised a new generation of developers around Salesforce
  • AppExchange aggregates all sellers of Salesforce-compatible software
  • CRM is not traditionally at the center of IT operations


  • Methodology
  • Further reading
  • Author

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