skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Digital transformation is a massive undertaking that aims at profoundly changing the culture of an organization and equipping it with the right tools to engage with customers across multiple digital channels. However, digital transformation is not just about replacing or upgrading existing systems or adopting "digital technologies." Rather, it is about fundamentally changing the way people work within the organization with the application of technology.


  • Understanding the kind of transformation the organization is undergoing should be taken seriously, as standard change management practices may not always be relevant to digital transformation.
  • A strong communication program that provides top-down direction, bottom-up feedback, and updates around changes happening horizontally across core processes is the cornerstone of a successful transformation initiative.
  • Scaling transformation requires an appetite for risk and a lot of perseverance because effectively embracing digital practices at the core of the business is complicated.

Features and Benefits

  • Highlights the importance that a robust change management program can have on a transformation initiative.
  • Evaluates the role of an open, two-way communication channel in reducing resistance to change.
  • Examines strategies for scaling transformation.

Key questions answered

  • How can enterprises deal with the challenges of scaling digital transformation?
  • What are the constituents of a comprehensive change management program?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises

Change management is the most challenging aspect of digital transformation

  • Managing transformation requires highly involved management
  • Understanding the kind of transformation the organization is undergoing is critical to success
  • Standard change management methods do not work for digital transformation initiatives

Open, two-way communication is essential to establish buy-in

  • Effective communication is the cornerstone of successful transformation
  • Leaders need to translate vision into a coherent dialogue to sustain transformation

Scaling transformation requires disrupting the core of the business

  • Perseverance and a little risk-taking are essential for embracing digital disruption


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now