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The application services landscape is changing rapidly, with an emphasis on delivering efficiency, flexibility, and growth through packaged and custom products and services that are tuned to the specific objectives and priorities of the business. This report highlights the key trends that we see affecting the application services space in 2016, and examines which trends will have the biggest impact on the market.


  • The focus on delivering a positive customer experience will continue to be the core driver of integration and customization work.
  • Opening up application interfaces will become increasingly important as enterprises seek to integrate their applications and allow them to "talk" to each other to enable data capture and analysis.

Features and Benefits

  • Identify some of the factors that will have an impact on the application services space over the next year.
  • Identify ways to leverage existing application stacks to deliver efficiency and opportunities for additional revenue growth.
  • Learn about how delivery models are changing and what that means for your organization.

Key questions answered

  • What are the key trends that will impact the application services space?
  • What do these trends mean for my delivery model?
  • How will these trends change customer expectation around service delivery?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Business trends and technology enablers

  • Developments impacting application services

Customization and integration will form the core of application services demand

  • Customization and integration of traditional and new cloud-based systems will lead application services demand

Legacy modernization will go the API way

  • The need to address complex interdependencies between systems will drive adoption of APIs
  • APIs can help expose key functionalities in legacy systems

DevOps will be front and center in the digitalization charge

  • Increased adoption of iterative development practices will spur the growth of DevOps environments across verticals

Scale alone will no longer be a key differentiator at the negotiating table

  • Specialized skills will have greater influence on sourcing decisions


  • Methodology
  • Further reading
  • Author

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