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Wipro is investing in AI, automation, and analytics to enable its customers to transform their products and services in a world where digital is becoming the de facto channel for marketing and service delivery.


  • Wipro is betting on AI, analytics, and automation to transform its services. Its business customers want to use the same technologies to transform their products and services, but Wipro must take more of a consultant-led selling approach as tech spending moves away from the CIO budget..

Features and Benefits

  • Learn about Wipro’s plans for automation.
  • Compare Wipro’s investments with those of its competitors.

Key questions answered

  • How will Wipro use its IP to benefit its customers?
  • How will Wipro use technology to improve its services?

Table of contents

Ovum view

  • Summary
  • Wipro gets its digital message out to the advisor community
  • Applying high tech to its own business
  • Wipro’s challenge will be to sell its IP to the business


  • Further reading
  • Author

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