skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

A combination of socio-economic and demographic factors and the imperative to offer an “unmatchable customer experience” is placing greater emphasis on software’s role in winning, serving, and retaining customers. This is forcing enterprises to rethink their approach to application development, making IT organizations take a product-centric approach to developing business applications as they strive to support the business’s demand for faster time to market.

Highlights

  • Non-technology enterprises redefine their approach to software as a way to enhance brand perception and loyalty.

Features and Benefits

  • This report helps clients understand the changing landscape of the application services space and the steady blurring of lines between the application and engineering services practices.
  • This report takes a look at the importance of product development practices in enabling business agility and faster time-to-market.

Key questions answered

  • What are the drivers behind the growing popularity of product development or engineering practices in the application development space?
  • How are outsourcing vendors positioning their software product development offerings?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for vendors

Enterprises redefine their approach to software

  • Non-technology enterprises take the software route to enhance brand perception and loyalty
  • It’s all about the experience; software offers a critical differentiator in a copycat market

Specialized engineering practices gain traction as the market evolves

  • Outsourced engineering services is diverging into two distinct practices

Outsourced SPDS provides a faster, cheaper way to bring innovation to market

  • Outsourcing SPDS offers an agile, responsive, and cost-effective alternative to doing everything in-house

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now