skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Straight Talk IT

Ovum view

Modern cloud-delivered business applications are a good fit for organizations without large in-house IT departments, and bring the additional benefits of rapid deployment, standardized processes, and regular releases of new functionality, while taking away much of the management overhead and capital investment associated with on-premise applications. Major software providers are increasingly tailoring their propositions to fit the SME market as well as larger enterprises, bringing the benefits of these applications to a wider audience.

Enterprises of all sizes should review their business application portfolios and evaluate the opportunities to adopt modern SaaS applications, using a business process–led approach. Heads of business functions, including chief HR officers, chief finance officers, and chief marketing officers, have a key role to play in leading the modernization of the systems supporting their respective areas, but should also collaborate with CIOs and chief digital officers to ensure that data can be easily integrated across these domains, to enable company-wide insights.

For SMEs, these modern applications present a strong opportunity to compete on a more level playing field, and to focus on business objectives for growth, without the headache of upfront investment and ongoing management of IT systems where these are not a core part of the business proposition. SMEs should carefully consider the role of an implementation partner in their project, selecting a company with the right expertise (including vertical industry experience where appropriate), but also seeking a partner of appropriate size that will be able to deliver both sufficient attention and strong levels of service. For SMEs, there is often additional benefit in adopting an integrated suite of business applications from a single vendor, removing the need to manage multiple suppliers and the interfaces between them.

From a vendor perspective, for SME customers especially, the partner network is likely to be their main point of contact, so it is vital that these channels are carefully selected and effectively supported, with clear lines of communication. Many vendors have instigated cloud-specific partner programs or specializations, and this can help to improve the professionalism of partners in this area.

Application software vendors should ensure that their solutions are focused on line-of-business needs and make it as easy as possible for customers to acquire, implement, and realize the benefits of their cloud applications. Data fed back from customers through application usage can be aggregated to create powerful insights into areas for improvement, and to provide rapid feedback to product management and development teams.

Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now