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Introduction

Concerns over website security and privacy remain important issues for both providers and customers, and are the subject of increasing regulatory attention. Enterprises need control over hidden advertising and tracking technologies in their digital marketing supply chain.

Highlights

  • Website owners need an accurate picture of their digital supply chain to assess and address business and technical risk issues. However, digital supply and processing relationships such as ads and trackers are usually automated and remain hidden.

Features and Benefits

  • Understand that Trackermap helps with the remediation of existing third-party issues around websites’ data management, security, and performance.
  • Understand that regulations such as GDPR are mandating that user consent be sought/recorded for all processing of personally identifiable information.

Key questions answered

  • How can my organization comply with regulatory stipulations to allow customer consent to all processing?
  • How can my organization gain insight into complex website performance issues, possibly due to hidden technologies?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Ghostery on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author

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